Alison | Floral Summer Dress that Hides the Belly

Regular price £149.95 Sale price £44.95 Save 70%
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UPDATE: Due to high demand during the Summer sale, only a few units are still available.

RADIANT. RELAXED. UNFORGETTABLE.

The Alison | Floral Summer Dress that Hides the Belly uses artful draping across the midsection to create a flattering sense of confidence without stiffness or compression. Its embroidered floral motif gives the flowing silhouette a romantic character, while lightweight breathable fabric stays cool against the skin through warmer hours. Adjustable roll-up sleeves adapt as the temperature changes, making it a natural choice for the woman who wants one polished piece that never feels demanding. 

Why You'll Love It

Delicate Needlework: Fine stitched blossoms give the design a distinctive, refined finish.
Airy Softness: Gentle material keeps long hours light and comfortable.
Convertible Coverage: Button tabs allow the cuffs to sit higher or lower as needed.
Styling Range: Sandals, woven accessories, and simple jewellery complete the look naturally.
Holiday Moments: Coastal escapes, terrace lunches, and warm evening gatherings suit it perfectly.

A thoughtful dress that flatters without asking the body to conform. Alison brings softness and character to days shaped by sunshine.

Once your payment is confirmed, we’ll begin processing your order right away.

Typically, it takes 1-3 business days to prepare and ship your order.

After your order is dispatched, you'll receive a confirmation email with a tracking number, allowing you to follow your package’s journey. You can also track your order anytime on the Track Your Order page.

Wrong size? Displeased? No problem! If for any reason you are not satisfied with the product, we offer a 30 day return policy.

We believe that fashion is a way to showcase your individuality and embrace your confidence.

That's why we're committed to helping you discover the perfect outfit that reflects your unique style and personality.

Our friendly customer service team is always ready to assist. Whether you need advice on sizing, outfit recommendations, or simply want to reach out, we're here to support you!

Feel free to get in touch anytime through our contact form or drop us an email at support@eleanorbrighton.com

100% Happiness Guarantee

Everything we offer is selected with care, and we think you will feel the difference. If it is not right for you, return it within 14 days for a full refund.

TRUSTED BY THOUSANDS ACROSS THE UK

★★★★★

“The order arrived beautifully packaged and in perfect condition. You can really feel the quality of the fabric.”

Caroline B.
London – 12 hours ago
★★★★★

“I’m very impressed with the attention to detail. Everything came neatly wrapped, smelling fresh and ready to wear.”

Rachel T.
Birmingham – 2 days ago
★★★★★

“It’s rare to find a brand that balances modern style and timeless charm so well. As someone in my 40s, I appreciate clothing that feels flattering without being overdone. Eleanor Brighton truly gets it. The attention to detail in every piece is something you just don’t see anymore.”

Lauren M.
Liverpool – 5 days ago, NY
★★★★★

“Fantastic experience! The items are high quality and you can tell the store genuinely cares about its customers.”

Ashley R.
Leeds – 3 days ago
★★★★★

“Lovely experience with Eleanor Brighton. The quality is great and the fit is exactly right.”

Julia S.
Manchester – 1 day ago

Our Story

Eleanor Brighton was founded on a simple belief: fashion should feel elegant, effortless, and timeless.

Inspired by the refined charm of British style and carefully curated boutiques, we select pieces that blend flattering silhouettes, quality fabrics, and everyday sophistication.

As we welcome the new season, we're making room for exciting new arrivals with our Summer Sale.

Enjoy up to 70% off selected styles.

Thank you for being part of the Eleanor Brighton